Lee: He goes, “Hell no, that’s not me, That’s all you. Maybe, you should look into that.” And then the next day I researched it for a while and realized I was a huge demand for high-end exotic car rentals. And I built the whole facade and said, you know what, let me build a fake website, fake pictures just generate leads and see if the demand is actually there. And I’d be doing it for a while, did it for like six months and realize, holy shit, demand is really there. There’s a lot of leads coming in, a lot of phone calls, a lot of people actually complaining that nobody’s calling me back because I didn’t know what to do with the people. It was a fake facade at the time. So I was trying to see if I maybe sell the leads or whatnot. And then I got together with Stoss and then we both dissect this idea for a while. We literally put together a very detailed business plan, about one hundred twenty pages. And it took us a couple of months to put it together before we even spent a single dollar. We just put a lot of our time and effort into it.

So this whole concept existed a year before we even thought of the name. That’s amazing. So we had the concept, we had the business plans and then we finally grew some balls and bought our first Lamborghini Giardo. That was our first car. We got together about the car. We started the company. We opened up at Opelika airports. We wanted to be there because we realized the people that want these type of vehicles fly private. The best private airport here in Miami, South Florida, technically is a block executive airport. So we strategically stage ourselves there. And over time, we rented cars a couple of times here and there. A couple of small transactions went smooth, cool. We get the things either way because we’re still learning as we go along. I never had anything to do with it. There’s a whole another world for me, but I’m dealing with my passion, which I enjoyed every day, waking out of bed, putting a smile on my face because I’m about to jump in a Lamborghini and go to work. And it was awesome.

So, yeah, we rented the cars a couple of times and we did one client. I’ll never forget this. His name is Williams. He’s still our client till today. He rented the car for a month, a whole month! With that paycheck that he gave us, for that month, We went straight to the dealership and bought a Ferrari. That was our second car. Oh yeah, just double down. And next, you know, every two months we would just add Another car. Another car. Another car. Another car.

Nolan: Yeah, yeah. You’re smart. And most people look at that check and Oh, let’s go buy this, let’s buy that Let’s go here. Let’s go there. You guys.

Lee: We were still building the company. I went back to the business, drawing board and see how else can we expand. What else can we do? And yeah, over time that just grew and grew and grew and ironic. And he actually just rented a car to Will a week ago. So it’s pretty funny.

Nolan: That’s cool man. As far as the name, mph, it’s probably the most iconic thing ever because when you get into your vehicle, you see it all the time. So how were you guys able to come up with that name? Like, what was your thought process when you were trying to look for a name? How are we going to do this? How are we going to stand out? We have a business plan. We have what we want to do with the process and the experience. But now it’s the name. So how did you guys get to the name?

Lee: Are you sure you wanna hear the names before? You know, the garage toys, luxury rental like crazy. I’m all about optimizing the website. And specifically, I wanted keywords for the domain, for the website. So I wanted to go there and I was like, no, no way. But we got to do something cool, something slick, like, you know, we got to meet in the middle somehow. We got to figure this out and then, you know, met him. I don’t smoke that often, but we did that time, smoked a little bit because we were stumbling like for a month, going back and forth for names. Yeah, So we smoked a little bit, went down to where I live at the time I had a marina. So we chilled in the marina and my girlfriend was with us and Stoff was here. We’re throwing ideas back and forth, back and forth thought they were sticking and then somebody threw what about like a mile per hour? He goes, he says, what about the mile per hour? And then I threw in club she tweaked it and tweaked it, next you know, for like ten minutes we’re going back and forth and we just shortened it and “mph club” and we all just THING it was right there.

Nolan: The power of marijuana.

Lee: Bro, It was like one o’clock in the morning. I jumped up from the marina, ran upstairs, went to my laptop, immediately started researching. That’s OK. That’s a good name. Started looking. OK, cool. Cool. Got all the social media platforms, got everything locked in. Fuck the domain. Seventy-five hundred dollars. We had a budget at the time. Yeah, that’s not in the budget. Seventy-five hundred dollars for a  fucking URL? It’s expensive. So we’ve been going back and forth. I am asking the guy. Hey, are you even interested in selling the domain and you know, what is your lowest offer. And he stayed firm. 7500. Take it or leave it homie. The next day me and him meets us just got together fucking let’s do it. We’ll make it happen. We bought the domain and right there and then I just went to work. Start optimizing the website, transferring all the old data that we had and the old side of the fake facade and start growing and continue dissecting the business plan in. So ironic because we executed that business plan. It was a three year business. We executed it to the T within three years, that’s amazing. I look at it like this is unbelievable. It’s amazing. We’re both blown away by it, but so bought the domain.

We immediately registered the company as a trademark, which is also a nice chunk of change at the time. So we did all the important things first to lock it in and then we have a name. Now we actually talk to people about it to see if that maybe could help us invest into the company, maybe grow it, because it was not cheap to get our first Lamborghini. I went from a Lexus GS, which is, you know, signing drivers to a two hundred fifty thousand dollar car and banks looking like you were smoking crack when you put 50 percent down. I can’t afford that. So we went to Brett after like a week of locking everything in. And I pitched in the idea. I said, this is what we’re doing, this is the name and this is the concept and this is what we’re going to be. And this is the cars. And he looks at me. Brother the name is Dog Shit. What are you talking about like, No, man, you broke my heart when you telling this, because I’m building up the whole hype and then the end, I say, all right, this is the name mph club. You should call it the luxury lifestyles and la tois something like that. What’s wrong with you, Mike bro I am already ten grand. And he goes, What do you mean?  About the domain? I got it registered. I got a trademark.

Nolan: Oh, yeah, you’re committed to it. You’re like, oh this is the name.

Lee:  was ready to tattoo it on my forehead. I’m ready to go. So he could too change his vibe. And you realize you were on a mission. And he’s like, I see the hustle I respect and I’m going help you guys with whatever I can. He did he helped me a lot at the beginning of the company, which is a really big thing. So we started growing the company and just it was not easy. I ain’t gonna lie man. First couple of years we’re getting punched left and right man. There’s a couple of incidents we learned the hard way. There’s a couple of things that we went through and we had to jump these hurdles and we weren’t even profitable for the first three years. That means that we’re not making money from this business now. It’s costing us money every month to keep afloat. But it was fun, I didn’t care. I could have done it for free, but I was doing it every day. And yeah, that’s pretty much like the beginning of it. The idea and how it grew and manifested.

Nolan: You all went through all that. I just kind of saw the end product. And it’s funny because we were just talking about in my store that was in South Beach, and I was off for Washington and I was across the street and I would always see these guys’, Lambos, Ferraris, Urus’s just everything I could hear it. I’m just thinking, man, these people are what how much are they spending them like a day on these things? I would just research twenty three hundred bucks a day just to drive up and down the street? And I have my car like at the time and I had before this I had the Ferrari and then I had a seven twenty. I mean I still got it. That has a couple other things. I’m just every time I’m in the store I just see these cars back and forth. It’s like, man, if somebody is out there, some company is out there utilizing these people’s money and time just to be back and forth. So I started thinking, how can I get into this? But I don’t want to be on South Beach with that crowd because those guys are just they’re bad. They they wreck your car, no down payments. You just sign and drive like you’re saying, and then they do whatever they want, disrespecting the cars.

So it wasn’t until, I think August I was about to go to China and my brother sent me a D.M. of mph club. And I looked at em like, who is this? What are these guys? And he said, Man, I think you should try it. And you have all these cars in the driveways. Honestly, I have them in the driveway and I would just drive my truck and I started thinking, let me find a way to utilize some type of business platform other than the business that I have to make money for myself on the side. And I was reluctant for a little bit. And then it was I don’t know what clicked in my head. It was just let me talk to these guys, see where it goes, talk to you and Alex and Stoss came. And right when I started talking to them, I knew how professional you guys were. And that’s when I feel comfortable saying, let me just try this the first one, see how it goes. And I was blown away just from the professionalism. You guys letting me know, hey, right now, this time, this is a mileage. These are not necessarily the people because I don’t care about the people. But you’ve been very professional. Whatever. You’re not out there joyriding all the time. You’re not trying to, you know, pick up chicks or go to dinners. I mean, that’s fine. You do that. But you guys tell me, hey, look, we’re going to do this and this. I have no problems with that. So for me to see that. I was blown away, and I tell you, every time I come to your office, I’m just like, man, this is how it’s supposed to be done. I don’t think people , you can see it on the website, but when you see it in person, just from where you’re placed, what you’re doing is definitely a level up and people need to see it more. Man, I know you guys have a YouTube channel. I know you’re starting to roll that out a little bit more as far as the cars and and going through explaining to everybody what you have. And you have some pretty awesome…I’m not even going to lie. What is your favorite car that you have right now? You have to pick one.

Lee: This is one of the questions I am asked all the time. So I can’t it’s not fair. I can give you…

Nolan: The top three?

Lee: No, so this is the thing. It’s like me asking you, what’s your favorite child? You can’t.

Nolan: I got one, I only got one

Lee: Ok, well I have forty plus. Ok, so one my favorite car for this month. That’s what I turned it into.

Nolan: What’s your favorite car for this month.

Lee: All right. So we recently just added 812.

Nolan: Yes, I’ve seen it. Oh my God. That is amazing.

Lee: Before that I loved the Phantom. OK, Phantom’s Big Boy car.

Nolan: What month is that though. What month was that?

Lee: Ok, and that’s stayed for a couple of months. But the a12 man, that car is just it’s a classy Ferrari. It’s not your douche bag. Look at me. No, no this is a classy a12. Superfans is insane. Insane.

Nolan: I love that one because it’s along the family line of the 599, like the 599 and then it kind of went away. Then they have f12, you know f2l tdf and then you had a12.